The Inspiration
The world of beauty and cosmetic products is a fascinating and exciting one to be part of, a fusion of science and fashion, matching the creative with the practical. It’s full of inspiring stories, colourful characters and products that make a difference to people’s lives. It’s why we endeavour to create brands and products to stay the course, to make them truly iconic and globally recognised. These eye-catching products look, feel and smell fantastic but above all, they work. We understand that making a brand work goes beyond this, it’s understanding your customer and answering the question “Why does this product exist?” To achieve your goals, we will work with you and your team from inception, taking the time to understand what inspires you, through development to launch and beyond by taking care of all operational activities. Our service is flexible whereby we are an extension to your businesses, seamlessly integrated as part of your team but without the fixed costs.
Our Roots and Ambition
Based in the North West of England, renowned for its ingenuity, creativity and progressive attitude, Haboth Brand Labs is ideally located to create brands for a modern, global customer base. We act as an extension to our client’s business, working with them and their teams to execute their vision, from inception through development to launch and beyond by taking care of all operational activities. Thanks to the ever-growing pool of creative talent in the cities of Manchester and Liverpool, we have a selection of industry leading contract manufacturers to suit both start-ups and support growing brands, all in the centre of a world class transport network (Manchester & Liverpool airports, the port of Liverpool as well as extensive motorway network and the West Coast Main line linking Manchester to London in 2 hours). The area also hosts a wealth of ground-breaking online beauty retailers, making us ideally located to help our clients’ brands flourish.
This environment also gives us an international outlook, allowing us to help our customers with their expansion plans throughout the UK, Europe, the US, Middle East, Asia and Australia. We often act as country managers and distributors for international brands looking to enter the UK and European markets, whilst also drawing on international inspiration during product development.
Our Founder and Managing Director, Sean Peters
Sean has worked in the beauty industry for over 20 years and has a passion for product, helping bring visions to life and new brands to market. Having started his career on the bottling line of one of the UK’s leading contract manufacturers, whilst studying part time for a BA in Business Studies, he gathered a wide range of operational experience throughout the organisation before moving to a business development role where he gained a reputation for identifying and developing small and medium sized brands, working side by side with the brand owners. His experience and knowledge of operations and business development married to a successful record of working with owner managed businesses and start-ups to bring products to market, make Haboth Brand Labs the ideal brand management partner.
