Consistency
Beauty marketing and PR campaigns are a multi-faceted and multi layered strategy designed to inform and educate but ultimately drive sales. Making sure we are consistent with the language and values from the brand identity, we work with our customers to compile a marketing plan and PR strategy in line with your budget. A detailed marketing plan backed up with appropriate data will be essential when speaking to retailers, as it will give them confidence the brand has the right support to generate sales.
We consider things like how does the target demographic consume their media content and what retail space do they operate in?
Public Relations
We will identify a suitable PR agency that is best aligned to your brand values and mission and that is well placed to communicate to your target consumer, i.e. they are adept at communicating in the spaces which your consumer occupies.
The PR work forms part of the overall marketing strategy which we will create with you and that is tailor made to your brand identity, taking into consideration a variety of promotional activities such as cover mounts, sampling activities, pop ups and live events, comprehensive social media campaigns by selecting the right platforms for your brands and identifying the right influencers to promote the brand.
Advertising Media
Then there’s the rest of digital media too, like radio, TV advertising, digital billboards, video tutorials and even apps if appropriate – not forgetting traditional print media all. They all tie in together through an omni-channel marketing approach to make sure the consumer’s experience is holistic, while ensuring a consistent and cohesive message across all platforms. Using the data generated from these sources, we will continuously review and update the marketing plan to make sure it is fir for purpose and targeting the right people.