Beauty with Purpose

Welcome to Haboth Brand Labs. We are a brand management company specialising in the creation, development and management of brands in the health and beauty arena. With a particular expertise in hair and skin care but also working in bath and body and male grooming. Working with start ups and established challenger brands looking to expand or reposition their offering or developing brands under license, we help bring your vision to life.

SKIN CARE
HAIR CARE
BATH & BODY
SPA CARE
MALE GROOMING
PROFESSIONAL

Our Core Values

  1. An understanding that there is room in the chain for everyone and that customers and suppliers should be treated with respect and integrity.
  2. That beauty is for everyone regardless of age, gender or race. Beauty can and should drive social change.
  3. That beauty should provide solutions. Not just selling products for the sake of it.
  4. To ensure everyone in the supply chain, regardless of what they do or where they live, is paid a living wage.
  5. That beauty’s impact on the environment needs to improve whether that’s through circular/closed loop packaging or vegan friendly/cruelty free ingredients.
  6. That communication is key to maintaining good supplier/customer relationships and keeping supply chains moving smoothly.
Get to Know Us
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Our Process

Let us guide you through development from beginning to end.
Brand Identity & Strategy

1

We start by understanding your vision and defining your values. We will define your target consumer and begin to build a brand that operates in the same media and retail spaces they do. The brand identity is the foundations from which we build your brand and range line up.

Strategic Planning

2

Key to the success of any brand is selecting the right strategic partners. Working with you to define your budget, we’ll then select and manage the right development, manufacturing, design, web development, PR and supply chain partners that will make your brand a success.

Product Development

3

This is the stage where we start to bring your vision to life, assessing formulations and sourcing packaging. Creating a detailed brief for claims, performance, benchmarks, appearance and texture as well as packaging format and design. We will also agree on a cost of goods that fits with your budget, a key stage in the development process. More details on the product development process can be found HERE.

Marketing Strategy

4

From developing your website, setting up and running your social media channels to promotional activities, in store education or sampling, we will develop a marketing strategy that drives consumer engagement, developing that initial interaction into a purchase and ultimately repeat sales.

Retail Strategy

5

Whether it’s direct to consumer, online retail, bricks and mortar stores or an omnichannel approach, we will create a retail strategy that gets your brand in to the hands of the target consumer.

Regulatory

6

Ensuring all regulatory obligations are met including compiling stability, compatibility, preservative efficacy testing (PET), product information files (PIF’s), safety assessments and notifications to UK and EU portals.

Manufacture & Launch

7

The final stage of developing your brand and the point at which your vision becomes reality. From the moment we place the purchase order, to the receipt in to your designated warehouse, we will be there every step of the way keep production, delivery and ultimately product launch on track.

Review

8

Despite detailed project management and meticulous planning, we can always improve on the process, so post launch, we will review the project with all key stakeholders to see where we can improve things for future production and developments and support the brand’s growth.

Contact Haboth

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